Showing posts with label Market. Show all posts
Showing posts with label Market. Show all posts

Markets & Models

This is bad reporting. I'm not expecting NewYoker's level of depth from every daily or weekly, but I read the whole piece (surprisingly through Slatest) and felt bah at the end. On top of conveying nothing, it's plain vanilla stupid. This is the capsule: Filippa Hamilton, a model for Ralph Lauren (RL) was fired because she's fat. She said "They fired me because they said I was overweight and I couldn't fit in their clothes anymore". Hamilton's photo was published after digitally doctoring making her look unbelievably slim. "I think they owe American women an apology, a big apology," she said. "I'm very proud of what I look like, and I think a role model should look healthy." And this becomes news? Rolling-eyeballs, scratching-head, plug in your favorite cliche, but wasn't she getting paid for her figure, skin texture, bust size, etc?

I'm not a fan of models. They look anemic and there's no life in their eyes. Though I find some of them beautiful their expressionless ramp walk makes them all look like cold-hearted robots. But that's just me. The market's requirements are different. Cultural conditioning goes a long way in defining beauty. And it is such culture codes embedded unconsciously that dictates RL to hire or fire models. Men in west dream of slim, smooth skinned and sharp featured women which makes women want to have those attributes. Jared Diamond once wrote in an essay that men in Papua New Guinea thought western women were sexually unattractive, "look at their pale skin, small breasts and weak arms, they're not fit for raising a family" they would say. (Had it been Papau New Guinea she would have been fired for not being plump enough).

Hamilton's second statement can be interpreted as opportunistic if only it weren't so moronic. She has had a contract with RL since 2002 and all the while she must have passed their metric test. Now that she's put on some flesh she's suddenly proud of her looks and demands an apology - not to her - but American women. Her implication is ludicrous. Any advertisement for a personal adornment feeds to a dream. Somehow their product makes you feel good, improves your productivity, adds class. Even a silly deodorizer transforms you from a office geek to a babe magnet. Women's clothing being such a big market and RL being such a premier they have high standards of the dream they want their customers to experience.

PS: I was very reluctant on writing this post because what I have to say seems so obvious. But I had to persuade myself into posting this because it must not be obvious to a few who think it's news worthy (NY Daily, Slate).

Oh... the choices



Barry Schwartz, a professor of Social Theory talks about the perils of too many choices in affluent western societies in this TED talk. His focal points are that when people are presented with too many choices, they either
  • get confused and procrastinate decision-making
  • make a hasty choice and repent for not making the perfect choice
  • feel dissatisfied with even the best of choices for not meeting their expectations
I disagree with him on all counts. Barry cites a statistic where the number of people opting for retirement benefits go down with the increasing number of fund options available. Well, if someone is such a dud as to be baffled by the options and decides not to make a decision or keep procrastinating, it speaks of the preparedness, foresightedness and responsibility towards life of the person. The point that these guys would have made a decision had there been only a few choices is not only a bad argument, but means that a self-contained market without progressions of any sort is how we get people to buy. This is not only illogical, but also insane.

Barry is of the opinion that when the buyers don't get their choice right, they repent and brood. This scenario doesn't occur when there are only a few, or even better just one choice (in which case, there's no choice at all). It's true that people are unhappy if their selection turns out to be less than what they had in mind. But isn't that how one sharpens their decision making abilities? If there were only one cellphone available in the market, you wouldn't bother to look into its configurations. Just because there are so many brands with varying degrees of features, the user takes the pain of educating himself about all the features, assesses if he needs them and then makes an informed decision. There's still a chance that he may brood, but at least he learns from the experience, owns up responsibility for his decision and in the process becomes a shrewd decision-maker.

The third point doesn't have much to do with the number of options available rather than the personality we're talking about. If one is not satisfied with, say the top of the line Bose stereo system, may be he should just wait for the field of acoustics to get better or sponsor a sound research institute. A negligible chunk of the demographics will always be unhappy because of their ridiculous expectations. They're only a minuscule and the market hadn't cared for them.

Update: Barry is correct when he says that multiple options lead to a little bit of confusion and/or hesitation. But he clearly blames the market and exaggerates the multitude of choices instead of researching how people can and should decide from the pool of options.