Look at the evolution of a blogger. Amit Varma, author of IndiaUncut, the most popular Indian blog used to write some decent pieces for Mint & Cricinfo. After winning the Bastiat Prize for online journalism, competing with serious writers like Clive Crook, he's now the most popular media-porn columnist in India. He now writes this & that about India and Indians, mostly nothing of substance. Clive was not a push-over when he lost to Amit, but since then he's grown in stature. He writes lucidly on matters of importance to the general public. Anyone who writes on serious stuff is never going to be as popular as the gossip columnist or the frivolous writer flaming conspiracy theories. Did Amit intentionally steer clear of writing 8 paragraph columns about what's ailing the Indian polity and settle on picking snafu headlines from tabloid? Only he can answer. But I still don't understand his popularity - the blog was nominated for the best Asian blog award (came in an unbelievable 2nd) and he's now on the panel to judge this year's Bastiat winner. Where is this all heading?

No comments: